Exclusive articles

In this article, I’ll talk about understanding the three fundamentals of B2B buying behaviors, how product marketing managers can identify influencers and decision makers, the importance of delivering strategic product marketing activities, and more....

“Growth” can mean a lot of different things, but we're talking about it from the money side. What programs have we seen growing when we look across the market? When looking at all of our data, which companies have been growing their actual investment into developer marketing?...

Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....

There are three big buckets that I've focused on in my career. The first one is all about experience level. When I was at Meta, we talked about something called the head, the torso, and the tail....

This is going to be all about how you run a workshop to get a bunch of people in the room. Messaging and positioning is a group activity, and it definitely requires a little bit of thought to make sure that everyone's time is spent effectively, especially your time as a marketer....

This article discusses the the need to understand diverse developer personas and how to build trusting relationships with developers....

While we know our resources and our human power are limited, community can actually be limitless. We're going to talk about the value of developer customer champions, what they’re bringing to the community, and how they’re fueling the flywheel....

Uncover three key habits you can adopt to demonstrate the value of developer relations and connect it to the success of your business....

A healthy community program will be one that leads to the community experience being fully embraced and embedded into all aspects of your business....

DevRel is very relatable to an escape room; there’s lots of chaos and trying to figure out how to get out....

Developing strategic positioning and messaging is crucial for several reasons, including the fact it allows you to differentiate your product from your competitors', build a consistent brand image, create messaging that resonates with your audience, etc....

I've picked up some tips and tricks that I think will allow anyone, whether you're at a startup like NexHealth or a large company like Salesforce, to do a better job of making developers' voices heard as part of your strategy and product roadmap....

The more people who feel part of something and are well prepared, the happier they’ll be to be ambassadors of the product you're trying to build a community around....

When marketing to devs, they can sniff out any kind of sales-y-ness, so you don't want to ultimately burn the bridge, you don't want them to be done, and you don't want to turn them off. You really want to be able to build trust....

Community is a crucial topic in developer marketing. In this article, community experts talk about how you can link your community strategy to your goals and drive growth....