Developer Relations

If you want engineers to actually read (and maybe even share) your case study, here’s what you need to do....

Category creation isn’t easy, but it pays off. Learn how pioneers like Apple, Okta, and Skyflow shaped new markets and won....

If you think marketing to engineering leaders is just like marketing to developers, keep on reading....

Learn the keys to fostering trust in developer communities, from avoiding common pitfalls to rebuilding relationships when things go wrong....

From building teams to measuring success, explore 8 key lessons for mastering DevRel, with Randall Degges, Head of Developer Relations at Snyk....

Learn how to provide value, support, and tools that keep developers coming back for more....

Discover six common pitfalls to avoid – plus how to build trust with developers effectively....

Unlock the secrets of effective developer outreach with five proven strategies that transform marketing into a genuine technical resource. Engage, inspire, and connect with your developer audience like never before....

Ever tried selling a product to an engineering leader and felt like you were talking past each other?...

Qualcomm’s VP of Developer Relations, Uttam Tripathi, explains how AI is transforming DevRel by improving how we connect, support, and interact with developers. Learn how to use AI effectively and build stronger developer relationships....

How do you make developer events truly impactful? From setting goals to choosing the right events and nailing your swag, this article reveals how to create memorable experiences that drive lasting results....

What’s the secret to successful developer marketing? It’s all about authenticity, education, and collaboration. Learn how DevRel and marketing can work together to engage developers and inspire everyone in your company to become a community advocate....

In this article, we explore the world of hackathons, including what these events entail, their history, their benefits, and a few tips to get you started....

Developer engagement isn’t just about attracting developers to your product—it’s also about building an ongoing relationship that encourages them to contribute, innovate, and advocate for your offerings....

Today, we're diving into the exciting world of Developer Relations (DevRel). This is going to be close to my heart and might seem a bit controversial for some....