Kaitlyn Barnard

Kaitlyn Barnard is a Senior Developer Marketing Manager at Kong. She works with open source communities and cloud computing companies to educate, increase adoption, and build sustainable ecosystems.

Mapping developer marketing to revenue goals

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Mapping developer marketing to revenue goals

Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....

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