Members-only Developer Marketing Marketing invisible products to a technical audience The problem with marketing many products to developers is that oftentimes these "products" don't have a face - especially APIs. They're invisible. It's much easier to market products people can actually "see" - but that simply isn't the case with many solutions in the technical and developer world....
Members-only Exclusive articles 7 proven strategies for engaging developers Learn how to provide value, support, and tools that keep developers coming back for more....
Members-only Developer Experience Five proven methods for reaching developers Unlock the secrets of effective developer outreach with five proven strategies that transform marketing into a genuine technical resource. Engage, inspire, and connect with your developer audience like never before....
Members-only Developer Communities Building a Voice of Developer program Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program....
Members-only Exclusive articles Going to market with your community Glide's Andrew Claremont explores the transformative power of online communities – and shares actionable steps to incorporate community engagement into your go-to-market strategy....
Members-only Guides Everything you need to know about developer communities Whether you’re building a developer community from scratch or joining an existing, active one, you’ll find that investing time and effort into a dev community offers many benefits to both developers and marketers. We’re taking a look at them in this article....
Members-only Developer Communities Building a positive developer environment and community In this blog, we’ll explore the benefits of a positive developer environment, strategies for creating a thriving tech community, and the power of building strong relationships within the developer community....
Members-only Developer Communities What is the impact of your developer community? Key insights from our industry research We’ve launched the State of Developer Marketing 2023/24 Report, which offers plenty of insights and expert opinions, and helps you understand which marketing strategies work best, what your competition is up to, and so much more....
Members-only Developer Communities 5 strategies for building a developer community You've got something awesome that game developers should want. But how do you get them engaged, let alone build a strong developer community along the lines of Unity or Niantic?...
Members-only Developer Communities The role of developer communities in career advancement: Tips and success story In this post, we’re going to explore how developer communities can be the stepping stones to your career advancement....
Members-only Developer Communities Top developer community guidelines you should be using Well-managed developer communities can foster increased innovation, collaboration, and advocacy for your product....
Members-only Developer Communities Event networking tips for developer marketers Building your contacts and forging relationships is crucial as a marketer, so these networking tips aim to help you put your best foot forward....
Members-only Developer Communities Where to find developers: Top 11 developer communities every dev marketer should know With so many fantastic communities out there, which one should you be spending time and energy in? Which dev community will help you learn more about your audience or find developer advocates that can champion your product?...
Members-only Developer Communities How can developer marketers get the most out of developer communities? In our State of Developer Marketing 2022 Report, we looked into developer communities to give you a treasure trove of intel you can use in your role. Here’s a sneak peek at what you get when you download your free copy of the report....
Members-only Developer Communities The psychology of community: why human connection makes CLG work Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do....