Members-only Exclusive articles How NOT to market to developers: 6 lessons from the trenches Discover six common pitfalls to avoid – plus how to build trust with developers effectively....
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Members-only Awards Developer Marketing Alliance Awards 2024: Your winners Our award honors the developer marketing professionals taking it to the next level, crushing goals, and setting examples for everyone else....
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Members-only Awards Developer Marketing Awards 2024: Your finalists This award celebrates developer marketing leaders who are creating ripples across the industry – pushing boundaries and challenging norms....
Members-only Developer Marketing Creating effective email marketing and social media strategies Don’t dismiss email and social media when engaging with developers. Many strategies and platforms work well for developers, so experiment....
Members-only Exclusive articles From data to strategy: Building and scaling your developer program Learn how to build and scale a developer program with strategic insights on content creation, audience prioritization, and budget allocation....
Members-only Developer Marketing How to sell to engineering leaders: Speak their language, win their trust Ever tried selling a product to an engineering leader and felt like you were talking past each other?...
Members-only Guides What are developer personas? Your complete guide Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience....
Members-only Exclusive articles Developer engagement in the age of AI Qualcomm’s VP of Developer Relations, Uttam Tripathi, explains how AI is transforming DevRel by improving how we connect, support, and interact with developers. Learn how to use AI effectively and build stronger developer relationships....
Members-only Leadership Managing a large product portfolio with limited team members Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....
Members-only Exclusive articles The ultimate guide to effective developer events How do you make developer events truly impactful? From setting goals to choosing the right events and nailing your swag, this article reveals how to create memorable experiences that drive lasting results....