Developer Marketing

Social media ads have emerged as a cornerstone of effective online marketing strategies, compelling businesses to innovate and excel in crafting resonating messages....

Incorporating personalization methods into your product marketing strategy doesn’t have to be extremely complicated and tech-heavy....

Building a great product is all about the details. Whether you’re creating an app, a platform, or a tool, understanding and defining product requirements is essential—after all, product requirements bridge the gap between what stakeholders are looking for and what developers can create....

ChatGPT-4o represents a “much more natural human-computer interaction”, accepting text, audio, image, and video (and generative outputs that include these elements)....

While developers can be a tough nut to crack, there’s no denying they’re influential in their orgs, particularly when it comes to the purchasing of tech products. Building brand authority is crucial if you want to succeed in marketing to this highly skeptical audience....

Let's dig into developer personas and their biases so you can craft marketing campaigns that hit the mark....

Explore this guide for inspiration on how to market developer productivity tools to your developer personas....

After 6 years spent in marketing—from targeting non-tech audiences to eventually focusing solely on tech-savvy denizens—one thing's become abundantly clear: There's a whole universe separating us mortals from the elusive developer species....

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

Here are five more effective strategies you can use to encourage developers to contribute to your project, whether it’s an open-source initiative or a proprietary product....

With most documentation either too narrow in scope or too neutral to be helpful and actionable, developers are left to piece together puzzles without all the pieces for their context....

This article is a teaser to the Developer Digital Marketing course with Abhishek Ratna, AI Product Marketing Leader – if you like what you read, why not sign up and learn directly from a Google, Meta & Microsoft alum?...

As artificial intelligence continues to advance at a rapid rate, its influence on developer marketing is expected to become more and more integral, driving new innovations and transforming the ways that marketers engage with a developer audience....

Because as a product marketer, you’re responsible for understanding your target audience and ensuring that your product delivers a meaningful experience for them....