Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

There are three big buckets that I've focused on in my career. The first one is all about experience level. When I was at Meta, we talked about something called the head, the torso, and the tail....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....

Here are five more effective strategies you can use to encourage developers to contribute to your project, whether it’s an open-source initiative or a proprietary product....

My name's Georgia Diaconescu and in this article, I'm going to talk about personas with jobs. I'm going to share the conclusion right off the bat - personas have a job....

With most documentation either too narrow in scope or too neutral to be helpful and actionable, developers are left to piece together puzzles without all the pieces for their context....

This article is a teaser to the Developer Digital Marketing course with Abhishek Ratna, AI Product Marketing Leader – if you like what you read, why not sign up and learn directly from a Google, Meta & Microsoft alum?...

Stream exclusive talks and presentations, covering key developer marketing topics and trends, and hosted by industry experts and leaders....

This is going to be all about how you run a workshop to get a bunch of people in the room. Messaging and positioning is a group activity, and it definitely requires a little bit of thought to make sure that everyone's time is spent effectively, especially your time as a marketer....

There are many lessons you can learn from Discord, so think about what your developer audience needs and how you can address their pain points and challenges—and make their lives easier....

In this blog, we’ll explore the benefits of a positive developer environment, strategies for creating a thriving tech community, and the power of building strong relationships within the developer community....

Product adoption is all about the way users learn about, start using, and adopt a new product or service. It includes the journey from initial awareness and understanding of the product to regular usage and advocacy....

This article discusses the the need to understand diverse developer personas and how to build trusting relationships with developers....