6 types of market research surveys and how to create one

There are many lessons you can learn from Discord, so think about what your developer audience needs and how you can address their pain points and challenges—and make their lives easier....

In this blog, we’ll explore the benefits of a positive developer environment, strategies for creating a thriving tech community, and the power of building strong relationships within the developer community....

Product adoption is all about the way users learn about, start using, and adopt a new product or service. It includes the journey from initial awareness and understanding of the product to regular usage and advocacy....

This article discusses the the need to understand diverse developer personas and how to build trusting relationships with developers....

Having worked across customer success, product management, and now product marketing, I've always taken a keen interest in buyer behavior – and, in turn, have picked up some valuable insights into how it has changed and developed over time....

As artificial intelligence continues to advance at a rapid rate, its influence on developer marketing is expected to become more and more integral, driving new innovations and transforming the ways that marketers engage with a developer audience....

Whether your target audience is engineers or software developers, advocates can help you get the word out about your product. Here, we answer your most commonly asked questions about developer advocacy, so take a look....

iSaaS (integration software as a service) is crucial for many companies’ tech stack. It helps you to improve your workflows, enhance collaboration, access real-time data, improve the developer experience and, therefore, satisfaction, easily scale and meet new needs, and more....

While we know our resources and our human power are limited, community can actually be limitless. We're going to talk about the value of developer customer champions, what they’re bringing to the community, and how they’re fueling the flywheel....

Because as a product marketer, you’re responsible for understanding your target audience and ensuring that your product delivers a meaningful experience for them....

You’ll want to create the best possible experience for your developer audience, from content to a smooth onboarding process, in order for them to stay satisfied with your offerings and company....

Dive into the world of cultivating a vibrant community-centric culture with Kaitlyn Barnard, a seasoned Senior Developer Marketing Manager at Kong....

In this podcast episode, Alex Logan, Lead Mobile Engineer, chats about how, after all that hard work of creating a product, you can win developers over with your product....

In this guide, we’ll explore two crucial aspects of DevRel: metrics and KPIs and collaboration with product teams....

January, eh? Holidays are over, the weather’s dreary, and even the most caffeinated among us might feel a little… blue.  Whether it’...