Members-only Exclusive articles Developer marketing is DevRel: How to build a culture where everyone is a community advocate What’s the secret to successful developer marketing? It’s all about authenticity, education, and collaboration. Learn how DevRel and marketing can work together to engage developers and inspire everyone in your company to become a community advocate....
Members-only community What community management tasks can AI help you with? More and more developer marketing pros are incorporating AI tools in their day-to-day to improve their workflows and get better and faster results....
Members-only Product Adoption and Customer Success Open source to PLG: A winning strategy for developer tool companies In this article, we'll challenge the notion that you must do it all at once. Instead, we'll explore a sequential approach: focusing on open source first, then transitioning to PLG....
Members-only Exclusive articles How to present confidently (even when you're not!) Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....
Members-only Developer Communities Building a Voice of Developer program Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program....
Members-only Podcasts Empowering developers to build collaborative experiences We recently sat down with Rakesh Goyal, the founder and CEO of Velt, to get his take on how to effectively scale your messaging and positioning....
Members-only Exclusive articles Mastering technical competitive analysis and strategic positioning Unlock the power of strategic positioning and competitive analysis with insights from GitLab. From creating impactful demos to aligning with product management, this article shows how transparency and innovation can give your product the edge it needs in a crowded market....
Members-only Developer Marketing How to raise the price of your product Although discounting your product can increase your customer base and generate additional income, there are also times when this method can be counterproductive....
Members-only Exclusive articles Going to market with your community Glide's Andrew Claremont explores the transformative power of online communities – and shares actionable steps to incorporate community engagement into your go-to-market strategy....
Members-only Playbooks Get your free copy of the AI in Community Management Playbook AI is here to stay, and you don’t want to get left behind as more and more marketers and community managers incorporate...
Members-only Guides Everything you need to know about developer communities Whether you’re building a developer community from scratch or joining an existing, active one, you’ll find that investing time and effort into a dev community offers many benefits to both developers and marketers. We’re taking a look at them in this article....
Members-only Developer Relations Your guide to hackathons: What they are and top tips for success In this article, we explore the world of hackathons, including what these events entail, their history, their benefits, and a few tips to get you started....
Members-only Register for Marketing Labs workshops Monthly live sessions are open to Pro+ members. Please log in to register, or sign up for a membership here....
Members-only Marketing Labs workshops Conquer product marketing challenges with Marketing Labs! Join monthly workshops and expert office hours to learn from industry leaders and collaborate with peers....
Members-only Developer Marketing Crafting effective social media ads with video Social media ads have emerged as a cornerstone of effective online marketing strategies, compelling businesses to innovate and excel in crafting resonating messages....
