Members-only Developer Experience Five proven methods for reaching developers Unlock the secrets of effective developer outreach with five proven strategies that transform marketing into a genuine technical resource. Engage, inspire, and connect with your developer audience like never before....
Members-only Exclusive articles 10 tips to uplevel your leadership How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....
Members-only Solutions marketing How to build an effective, repeatable go-to-market process Gain deeper insight into Fluvio's go-to-market model, the most effective, repeatable GTM process that any company can, and should, adopt....
Members-only Awards Developer Marketing Awards 2024: Your finalists This award celebrates developer marketing leaders who are creating ripples across the industry – pushing boundaries and challenging norms....
Members-only Developer Marketing Creating effective email marketing and social media strategies Don’t dismiss email and social media when engaging with developers. Many strategies and platforms work well for developers, so experiment....
Members-only Exclusive articles From data to strategy: Building and scaling your developer program Learn how to build and scale a developer program with strategic insights on content creation, audience prioritization, and budget allocation....
Members-only Developer Marketing How to sell to engineering leaders: Speak their language, win their trust Ever tried selling a product to an engineering leader and felt like you were talking past each other?...
Members-only Guides What are developer personas? Your complete guide Learn how to create and use developer personas to build better products. Includes practical examples, templates, and expert tips for understanding your technical audience....
Members-only Exclusive articles Developer engagement in the age of AI Qualcomm’s VP of Developer Relations, Uttam Tripathi, explains how AI is transforming DevRel by improving how we connect, support, and interact with developers. Learn how to use AI effectively and build stronger developer relationships....
Members-only Leadership Managing a large product portfolio with limited team members Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....
Members-only Exclusive articles The ultimate guide to effective developer events How do you make developer events truly impactful? From setting goals to choosing the right events and nailing your swag, this article reveals how to create memorable experiences that drive lasting results....
Members-only Exclusive articles Developer marketing is DevRel: How to build a culture where everyone is a community advocate What’s the secret to successful developer marketing? It’s all about authenticity, education, and collaboration. Learn how DevRel and marketing can work together to engage developers and inspire everyone in your company to become a community advocate....
Members-only community What community management tasks can AI help you with? More and more developer marketing pros are incorporating AI tools in their day-to-day to improve their workflows and get better and faster results....
Members-only Product Adoption and Customer Success Open source to PLG: A winning strategy for developer tool companies In this article, we'll challenge the notion that you must do it all at once. Instead, we'll explore a sequential approach: focusing on open source first, then transitioning to PLG....
Members-only Exclusive articles How to present confidently (even when you're not!) Uncover the secrets to presenting with confidence! Salesforce’s Global Director of PMM offers practical advice on tailoring your message, preparing like a pro, and appearing confident on stage....
