SaaS marketing

Pricing your SaaS product is a complex process with a lot of moving parts, but it’s crucial to take all elements into consideration to ensure you’re providing developers with the features and functionalities they actually need....

If you’re unsure where to start and how to calculate the SaaS magic number, you’ve come to the right place—read on for everything you need to know about it....

iSaaS (integration software as a service) is crucial for many companies’ tech stack. It helps you to improve your workflows, enhance collaboration, access real-time data, improve the developer experience and, therefore, satisfaction, easily scale and meet new needs, and more....

A SaaS marketing team is an integral cog that keeps the business running smoothly; they drive brand awareness, customer acquisition, and sustained growth and innovation....

Customer retention is arguably one of the most important factors in achieving consistent, sustainable growth for your products or services....

We hope this SaaS metrics cheat sheet helps you understand more fully the huge number of SaaS metrics, as well as when they should be used and why....

One strategy that more and more businesses are adopting to capture the attention of potential customers and build trust with them is offering free trials of their SaaS products....

While both options offer a lot of useful functions, SaaS represents a fundamental shift in how software is delivered, accessed, and updated. Understanding the distinctions allows you to make informed choices when investing in new tools and solutions....

As more businesses adopt cloud-based solutions, the demand for SaaS products and services continues to increase. This growth has led to many job opportunities in a variety of roles across different career paths, including the ones you’ll find in this article....

When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....

In SaaS, seamless interaction with other apps is the holy grail of customer satisfaction – for this, effective SaaS documentation is vital....

Having a well-defined SaaS sales funnel is a necessity, not just a nice-to-have. The funnel is the backbone of your business, since it guides developers from prospects to paying (and loyal) customers....

SaaS documentation is all about the onboarding instructions, API docs, troubleshooting notes, etc. that developers need to use your product efficiently. But why do you need SaaS documentation? And what types of SaaS docs are there?...

When it comes to SaaS offerings, a further goal is to extend into downstream advocacy as ‘word of mouth’ referrals can be significant drivers in terms of customer acquisition....

A SaaS marketing funnel can help you to generate leads, nurture them, and convert them into paying customers. Take a look at how to build a great funnel....