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Canary testing is a practice where software development teams will release a software update to a subset of their users....

Having been both a developer and an educator, and as a founder of a software company, I have a unique perspective on what kind of impact developer education can make on the overall success of a software company....

In this article, I'll talk about what success looks like in developer relations (DevRel) and how you can define meaningful goals for your team to drive success....

How do you build your developer marketing and developer relations functions? What’s the impact of cross-functional collaboration? What’s the future of this industry?...

In developer marketing, too many times we’re so focused on the product when it should be about the audience first. Now, how do we get there? In this article, I’ll share four strategies to include in your developer go-to-market playbook, using the STP (Segmentation, Targeting, Positioning) framework....

In this article, I’ll talk about introducing new technical audiences to your company by crafting well-researched personas that everyone can get behind....

Take a look at the top five trends for developer marketing in 2022, and how Web3 influences them....

“A user persona and a buyer persona are so important and intrinsic to each other.” Why are personas and user journeys important? How do you get buy-in from your org? Our experts answer these questions and more!...

B2B and B2B are established marketing terms, but what about B2D? How did the B2D niche come in to fill the gaps and figure out the challenges from the traditional B2B market?...

Many companies are now investing a lot of time and effort in building compelling community programs and scaleable advocacy programs for continued success....

"Developers don’t like marketing". This doesn’t have to be true. Developer and platform marketing deserves a seat at the table and has an essential role in the growth and scale of a business....