Developer Relations

How developer relations teams can work with developer marketing to deliver the best customer experience, through collaboration & ownership.

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Developer Relations

Developer relations: 10 tips for running successful developer surveys

One of the more enduring misconceptions perpetuated within DevRel circles is developers’ hatred of marketing....

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Developer Relations

Developer advocacy doesn’t equal developer relations

Usually, the first thing that comes to mind when thinking about developer relations is developer advocacy. Indeed, 9 times out of 10, the first role that’s hired in a new DevRel team is a developer advocate....

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Developer Relations

Developer relations and developer marketing…they aren’t the same thing

The world of developer relations is often in a state of change. The industry has many takes, but most boil down to relating information and communicating with developers....

How Wix overcame the challenge of marketing to developers

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Developer Relations

How Wix overcame the challenge of marketing to developers

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

Keep them hooked: effective product update strategy

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Developer Marketing

Keep them hooked: effective product update strategy

Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...