Developer Relations

I will attempt to provide some foundational guidance in this article that should equip readers with the basics needed to kick start their journey regardless of the direction their search takes them....

If you’re finding yourself on the job market and considering a role in DevRel, or a shift from a previous role, take a look at your options....

Developer relations (DevRel) is, in essence, marketing to developers. It’s a set of strategies used to reach and engage with developers where they are, as well as to connect your company to a technical audience....

It’s easy to make assumptions about developer relations. It might depend on what you’ve heard, or the company you’ve worked for. Your organizational context makes all the difference in the world....

Developer Relations is now out of its difficult teenage years, and many leading companies have embraced developers as a route to market!...

One of the more enduring misconceptions perpetuated within DevRel circles is developers’ hatred of marketing....

Usually, the first thing that comes to mind when thinking about developer relations is developer advocacy. Indeed, 9 times out of 10, the first role that’s hired in a new DevRel team is a developer advocate....

The world of developer relations is often in a state of change. The industry has many takes, but most boil down to relating information and communicating with developers....

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...