Developer Relations

How developer relations teams can work with developer marketing to deliver the best customer experience, through collaboration & ownership.

Members-only

Developer relations and developer marketing…they aren’t the same thing

The world of developer relations is often in a state of change. The industry has many takes, but most boil down to relating information and communicating with developers....

How Wix overcame the challenge of marketing to developers

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Developer Relations

How Wix overcame the challenge of marketing to developers

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

Keep them hooked: effective product update strategy

Members-only

Developer Marketing

Keep them hooked: effective product update strategy

Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...