Developer Relations

It’s easy to make assumptions about developer relations. It might depend on what you’ve heard, or the company you’ve worked for. Your organizational context makes all the difference in the world....

Developer Relations is now out of its difficult teenage years, and many leading companies have embraced developers as a route to market!...

One of the more enduring misconceptions perpetuated within DevRel circles is developers’ hatred of marketing....

Usually, the first thing that comes to mind when thinking about developer relations is developer advocacy. Indeed, 9 times out of 10, the first role that’s hired in a new DevRel team is a developer advocate....

The world of developer relations is often in a state of change. The industry has many takes, but most boil down to relating information and communicating with developers....

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...