Competitive intelligence

Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....

TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....

Let's take a look at the types of competitive strategies you should adopt at each stage of the business lifecycle: startup, growth, and maturity....

Whether your business is large or small, resource-rich or on a budget, sometimes a focused approach is the best fit....

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you....

Competitive intelligence has always been an incredibly important part of the product marketing process, for many positive reasons....