Competitive intelligence

Unlock the power of strategic positioning and competitive analysis with insights from GitLab. From creating impactful demos to aligning with product management, this article shows how transparency and innovation can give your product the edge it needs in a crowded market....

What is 5c analysis, and which questions do you need to ask to gain more knowledge about your business? Let’s take a look....

Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....

TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....

Let's take a look at the types of competitive strategies you should adopt at each stage of the business lifecycle: startup, growth, and maturity....

Whether your business is large or small, resource-rich or on a budget, sometimes a focused approach is the best fit....

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you....

Competitive intelligence has always been an incredibly important part of the product marketing process, for many positive reasons....