How Developers Think: A Persona Playbook

Hack into your developer audience’s mind!

Get your FREE copy below. 👇

Developers might be a tough nut to crack, but understanding them is half-way to creating products they’ll love.

Packed with expert insights, strategies, and tactics, our playbook is your guide to crafting personas that work – i.e., that inform your product development and marketing decisions.

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If you’re already a Developer Marketing Alliance member, you can get the playbook here (no form-filling required 😉).

The playbook helps you to:

Create compelling messaging,
Understand how to better position your product,
Boost developer engagement levels with tailored strategies,
Stand out from the overcrowded market by understanding your audience inside and out, and
Get the feedback your product deserves to improve adoption rates!

All of this is wrapped up in insights from, and created in collaboration with, experienced developer marketers like:

Alice Malby, Lead Generation Manager at Front-Commerce
Deepak Kumar, CEO at Doc-E-ai
Don Pinto, Lead Product Marketing Manager at Talend and Developer Marketing Alliance ambassador
Katie Miller, DMA Ambassador
Liza Cichowski, Product Marketing Consultant at Last Word MKTG
Zach Goldie, Positioning Consultant

Whether you’re a newbie or a seasoned marketer, use our playbook to get inside the minds of your users and make them listen!