The State of Developer Marketing 2023/2024 Report is here – discover the latest industry buzz!
Already a member? Get the report (no form-filling required 😉) here.
This report is packed with insights that’ll make you “aha!” It’s all about the latest trends, tips, and tricks in the industry – as well as expert strategies and stats that’ll blow your mind.
Here’s a few tidbits as a sneak peek:
🤝 72% of developer marketers belong to a developer community.
💰 24% of respondents have a marketing budget between $26,000 and $50,000.
🤖 72% of developer marketers believe that generative AI is impacting expectations, as well as their roles.
In this report, we also compare this year’s data with 2022, so you can see what’s changed in the past twelve months (download last year’s report here if you’d like to have both versions).
So, what’s in the report?
This report aims to give you a comprehensive look into the industry, as well as provide the information you need to up your marketing game.
You get findings that cover:
🧱 Roles and responsibilities
📊 Developer marketing KPIs
🧗 Highlights and challenges
💰 Developer marketing budgets
✅ The value of developer marketing
📝 Essential developer marketing skills
💡 Developer marketing tips
🤖 AI tools
➕ And more!
Use this report to understand which marketing tactics work best, save money and time on your strategies, improve your product positioning and messaging, and find out what your peers and competitors are up to.
