In a highly competitive tech landscape, collaboration isn’t just a nice-to-have—it’s a must. As more developers look to create apps that offer real-time, interactive experiences, getting your messaging and positioning right is more important than ever. .

In this episode of Devmar Debugged, we sat down with Rakesh Goyal, the founder and CEO of Velt, to get his take on how to effectively scale your messaging and positioning when building collaborative tools for developers.

Check out the full episode here. 👇

A bit about Rakesh

Rakesh kicked off his career at Google, working on cool projects like Live View in Google Maps. But he eventually decided to strike out on his own and start Velt—a company that helps developers easily add collaborative features to their apps. Imagine bringing the collaborative magic of Google Docs or Figma into any app.

Key takeaways

  • Customer obsession: Rakesh reminded us that staying close to your users is everything. The better you understand their needs, the sharper your product and messaging will be.
  • Iterative messaging: Don’t try to be all things to all people. Keep refining your message until it really clicks with your target audience.
  • Operational efficiency: It’s not just about finding the right words. You also need the right team and processes in place to get things done quickly and effectively.
  • Quality and speed: Successful startups figure out how to deliver high-quality products fast. It’s a tough balance, but it’s crucial.
  • Targeted communication: Make sure your messaging speaks directly to different personas. The more tailored it is, the better.

Rakesh’s journey is a great example of how staying close to your customers, tweaking your messaging, and keeping your operations smooth can really make a difference.

Whether you’re building something new or fine-tuning an existing product, these insights can help you empower developers and create more impactful, collaborative experiences.

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