DMAnow is your chance to stream exclusive talks and presentations, hosted by developer marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after developer marketing content – ordinarily reserved for DMA Pro members. Each stream delves deep into a key developer marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced developer marketing leaders
👨💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
- Why should developers believe you - a discussion on reaching technical decision makers [Coming soon]
- Developer Relations Certified: Masters | Taster class [Coming soon]
- Building a developer community from scratch [Watch OnDemand]
- How people, not platforms, define "community" [Watch OnDemand]
- How to Build & Engage Developer Communities [Watch OnDemand]
- Scale to Succeed: Running Platform Marketing Programs at Enterprise-Scale [Watch OnDemand]
Why should developers believe you - a discussion on reaching technical decision makers
January 23, 2025
4:00 pm GMT | 11:00am EST
COMING SOON
How do you build trust and credibility with developers? Do you or should you disclose your monthly active user counts and other key metrics ? This keynote unravels solutions to building a data focused marketing program to support your value propositions while establishing trust and credibility.
Meet the speaker:
Peter Marcus Kim , Head of Product Marketing (Partnerships), TikTok
Peter is renowned for making creative solutions and products to address complex marketing challenges.
Developer Relations Certified: Masters | Taster class
February 20, 2025
4:00 pm GMT | 11:00am EST
COMING SOON
Join Katie Wasilenko Miller for an exclusive 45-minute taster session of the newly launched Developer Relations Masters certification. Designed for professionals stepping into DevRel leadership, this certification addresses the toughest challenges in developer relations - effectively connecting with developers, aligning DevRel initiatives with overarching business objectives, and demonstrating measurable impact.
Here's a sneak peek of what to expect:
👉 Build developer programs that drive real business results.
👉 Engage and grow thriving developer communities.
👉 Prove the value of DevRel through data-driven insights and stakeholder communication.
👉 Scale your efforts with smarter processes and cross-functional collaboration.
Packed with expert guidance from industry leaders like Aja Hammerly (Google) and Kurtis Kemple (Slack), this certification equips you with actionable strategies to overcome the unique hurdles of developer relations and lead with confidence.Don’t miss this opportunity to get a sneak peek into the certification and elevate your DevRel game!
Meet the speaker:
Katie Wasilenko Miller , Developer Marketing Leader
Experienced program lead and product marketing manager focused on driving awareness of, excitement for, and adoption of products through targeted, scalable programs, engaging events and relevant, solution oriented stories.
Building a developer community from scratch
December 17, 2024
4:00 pm GMT | 11:00am EST
Gain insights on how to build a thriving and engaged developer community from the ground up (and how you can adapt this to suit your organisation).
Meet the speaker:
Dani Grant, CEO, Jam.dev
How people, not platforms, define "Community"
In today's digital landscape, it's crucial to distinguish between the ideas of "community" and "Community".
While the first is about genuine bonds among people sharing common goals, the second involves the systems and tools that support these groups. Your focus isn't just on the platforms you use but on the people you serve and partner with.
What you'll learn in this keynote:
Here's what you will learn:
👉 The importance of human connection in building a "Community"
👉 How tech tools and frameworks can support or hinder community building
👉 The secret to a successful "Community" is a thriving real-world community
Meet the speaker:
Jeff Bull, Head of Developer Community, Cisco DevNet
Driving change and inspiring others to become excited about technology has been a passion of Jeff's since he was a kid. Through many lessons, roles, and companies, he has learned an appreciation for building relationships with people and connecting in a way that helps them learn and grow.
Joining Cisco in 2015 was the culmination of a career-long aspirational goal of joining a group of people out to change the world. After gaining his CCNA in the early 2000s, Jeff held a belief that companies like Cisco were leading the industry to new and awesome things, and at some point, he wanted to be a part of that.
Experiential marketing for developers: Delivering events that delight developer attendees
This session explores crafting events that go beyond the ordinary, leaving a lasting impression on developers. Unfold how to captivate, educate, and delight your developer audience.
You'll dive into:
- Understanding developer personas
- Curating immersive experiences, workshops, and hackathons
- Building community
- Measuring success
- Dissecting real-life case studies that will make you stand out
Meet the speaker:
Danielle Scott-Duke, Director, Global Demand Generation and Developer Marketing at FastSpring
Danni Scott-Duke has over 20 years of experience as a strategic marketing leader in the software and IT industry. She was a pioneer of developer marketing in the early 2000s with InstallShield and other Flexera (formerly Macrovision) products.
Danni is a respected thought leader and subject matter expert on connecting the dots between PLG, SLG, and customer value as well as marketing to developers and the intersection between developer relations, demand generation, sales, and product marketing.
Over the course of her career, she has played vital strategic roles for global businesses including, Motorola, ThoughtWorks, and HERE Technologies. Currently, she leads the Demand Generation team at FastSpring.
A developer marketer's guide to storytelling
Dive into the art of storytelling with Ariana Faustini, Head of Marketing at Golioth, and master the craft of engaging developer audiences. This session offers a fresh perspective on storytelling tailored for developers, combining the science of marketing frameworks with the art of narrative building
Meet the speaker:
Ariana Faustini, Head of Global Marketing, Golioth
Telling authentic stories for great products and brands is Ariana's passion. She has a unique experience building the go-to-market for both consumer and technical audiences.Through collaboration and vision-setting, Ariana enables her teams to be centers of excellence with the aim to, together, deliver remarkable results across the entire marketing funnel.
