๐ Date: September 21 & 22, 2023
๐ Location: San Francisco
What is Developer Marketing Summit? ๐ค
Weโre putting the brightest minds in the world of developer marketing into one room to share their success stories, best practices, and greatest challenges.
Harness the power of in-person events, form genuine connections, and gain valuable insights to elevate both your professional development and your organizationโs growth.
Speakers Highlights. ๐ง
Christie Kristensen, VP of Global Developer Strategy & Business Enablement, Mastercard
Christie is an experiences API marketing and growth leader and has a track record of how to successfully do more business through APIs. She is passionate about data intelligence, behavioural analysis and performance marketing which drives impact.
Payal Mukerji, Developer Marketing Manager, Google
Payal's topics of discussion will include:
- Key elements of a successful developer-focused GTM framework
- Understanding the developer's journey
- Aligning community, developer evangelism with your wider goals
Mike Stowe, Director of Developer Marketing, RingCentral
Mike Stowe is an author, speaker, developer, and award-winning marketer who believes in the power of innovation and creativity.
Agenda highlights. ๐ฅ
๐ Defining the developer persona to accurately segment your audience
๐ Building & engaging developer communities
๐ Cross-functional collaboration with internal teams for better alignment
๐ Nailing developer education & training programs to increase retention
๐ Driving developer engagement through hackathons & events
๐ Tracking key metrics & measuring success to prove value
๐ Communicating with impact through effective messaging
๐ Executing a developer-focused GTM strategy
๐ Find out more information ๐