Teresa Garanhel

Teresa is the editorial lead for Developer Marketing Alliance. She's authored countless articles on developer marketing and keeps a finger on the pulse of the B2D community.

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Success stories

Success story: How OpenAI marketed its ChatGPT API to developers (with examples)

SaaS marketing

How to market a SaaS product to developers

Developer Marketing

Bulletproof brand awareness for developer marketers

Metrics

13 SaaS marketing metrics to track

SaaS marketing

How to launch a SaaS product: Your SaaS go-to-market strategy

Guides

What is SaaS marketing?

Metrics

What are the top product marketing metrics you should be measuring?

Developer Marketing

Your ultimate guide to creating a value proposition

Developer Marketing

13 developer marketing books to add to your 2023 reading list

Courses

Convince the boss: Developer Marketing Leadership Accelerator

Developer Marketing

Do businesses understand the value and purpose of developer marketing?

Developer Marketing

What is B2D? The clever dynamics of marketing to developers

Developer Marketing

Developer marketing best practices you need to adopt

Developer Marketing

How to write a positioning statement for a product

Developer Relations

How to get a developer relations job