Teresa Garanhel

How can you know whether developers are engaging with your product? And if they aren’t, what can be improved? Fortunately, you can answer these and other similar questions with SaaS marketing metrics....

Launching a SaaS product requires a well-planned strategy and execution, as well as a high-quality product, a strong brand, and a relationship with your technical audience....

With so many SaaS companies in the market, you may find it challenging to attract new customers, reach your target audience, boost your brand awareness, and drive sales. This is where SaaS marketing comes in....

Product marketing metrics are crucial for companies and teams to measure their performance and progress towards their goals....

How can you make your brand stand out from the competition with a compelling value proposition? Writing a great value proposition makes all the difference in whether a potential customer chooses your product or your competitor’s....

To succeed in today’s highly competitive tech landscape, you must stay up-to-date on the latest trends and developer marketing best practices, as well as have a deep understanding of the developer communities and their unique needs. This is where books on developer marketing come in....

Wanna get Developer Marketing Leadership certified but are unsure how to pluck up the courage to ask your key stakeholders to cough up the cash?...

In this article, we're looking at how this industry is perceived and whether people feel they're valued in their dev marketing role, as seen in our State of Developer Marketing Report....

We distinguish B2D from B2B and B2C because the developer audience is so different from other segments. They have high expectations, are savvy – and averse – to marketing tactics, tend to trust their peers above everyone else, etc....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

In our B2D guide to product positioning, we touched on how to write a positioning statement for a product – but how do you actually create a good one?...

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

In this B2D guide to product positioning, we’re giving you strategies to help you position your tech product so you get the results you’re looking for....