Teresa Garanhel

This periodic table has all the developer marketing elements you should consider, from DevRel to developer personas and documentation....

After 18 years of being developer- and community-centric, Reddit will charge massive fees for access to its API from June 19th, 2023. Take a look at what this means....

Whether helping to fine-tune code or write documentation, here’s how developers can use ChatGPT...

Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....

As developer marketing professionals, you may be wondering what Bard is, how it works, how you can make the most of it, and, most importantly, how it’ll affect your marketing efforts. Take a look....

The recent reshuffling in the tech industry (after a period of growth during the pandemic) has led to layoffs but, despite that, it appears there’s a real shortage of software developers – or shortage of skilled developers....

A SaaS marketing funnel can help you to generate leads, nurture them, and convert them into paying customers. Take a look at how to build a great funnel....

When it comes to your developer personas, a negative persona represents the type of developer you want to steer clear of – this can be anything from developers who use a different tech stack, can’t afford your products, or are located in regions you don’t operate in, for example....

Developers have unique needs and pain points, and are savvy to marketing strategies – so, a more specialized approach is needed. This is where The Developer Relations Playbook comes in....

Building your contacts and forging relationships is crucial as a marketer, so these networking tips aim to help you put your best foot forward....

We’ve looked into how you can market your SaaS product, create a great go-to-market SaaS strategy, and track the success of your SaaS marketing with the right metrics – now, we’re diving into how you can price your SaaS product....

Did you find a gap in the market? Is your startup struggling? Is your product addressing real needs? Looking into product market fit can help you answer these and other similar questions....

This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company....

How to market a SaaS product? In this article, we’re talking about the best strategies to promote your product, from identifying your developer personas to understanding developers’ pain points and needs – and everything in between....

Brand awareness – meaning how familiar people are with your brand or company – is a key step when marketing to developers. After all, if they don’t recognize you, they won’t click on your ads or choose your product....