Teresa Garanhel

We asked Victor Estival, Developer Product Marketing Manager at Parity Technologies, for feedback about his experience in our Slack community. Here's what he has to say....

A developer’s first impression of your product matters. What value do they see in it? Are there any features that jump out to them immediately? What journey are you taking your users on?...

We asked Katie Miller, Developer Marketing Leader, for feedback about her experience in our Slack community. Here's what she has to say....

While both options offer a lot of useful functions, SaaS represents a fundamental shift in how software is delivered, accessed, and updated. Understanding the distinctions allows you to make informed choices when investing in new tools and solutions....

From the start, Stripe took a developer-first approach, which paid off as 3.2 million active sites use their products – and the company is currently valued at about $95 billion. See how did pulled that off....

As more businesses adopt cloud-based solutions, the demand for SaaS products and services continues to increase. This growth has led to many job opportunities in a variety of roles across different career paths, including the ones you’ll find in this article....

In SaaS, seamless interaction with other apps is the holy grail of customer satisfaction – for this, effective SaaS documentation is vital....

Developers might be a tough nut to crack, but understanding them is half-way to creating products they’ll love. Enter, How Developers Think: A Persona Playbook....

There’s a new kid on the block: Claude AI, which is already being lauded as better than other similar tools, including ChatGPT and Google Bard. Will it be the next big thing?...

As a marketer, you know just how important it is to have a website that speaks directly to your target audience. When it comes to developers, the stakes are even higher....

Having a well-defined SaaS sales funnel is a necessity, not just a nice-to-have. The funnel is the backbone of your business, since it guides developers from prospects to paying (and loyal) customers....

Mostaque sees the future molded by the radical influence of artificial intelligence, and he anticipates AI having a progressively controlling hand in shaping our reality....

This case study talks about everything OpenAI did right, including the overall ChatGPT marketing, the specific marketing tactics used by the company, and key takeaways you can apply in your own campaigns....

If you need help improving your prompts getting more out of ChatGPT, then AIPRM (Artificial Intelligence-Powered Response Manager) can be a great tool....

SaaS documentation is all about the onboarding instructions, API docs, troubleshooting notes, etc. that developers need to use your product efficiently. But why do you need SaaS documentation? And what types of SaaS docs are there?...