Members-only Podcasts How to get developers to use your product In this podcast episode, Alex Logan, Lead Mobile Engineer, chats about how, after all that hard work of creating a product, you can win developers over with your product....
Members-only Mondays, am I right? January, eh? Holidays are over, the weather’s dreary, and even the most caffeinated among us might feel a little… blue. Whether it’...
Members-only Developer Marketing Top 2024 technology trends you need to be ready for Here are some of the 2024 technology trends we believe every developer marketer should stay on top of. The tech field is always evolving, so it’s important that, if you create or market products to developers, you also keep up with these changes....
Members-only Developer Communities What is the impact of your developer community? Key insights from our industry research We’ve launched the State of Developer Marketing 2023/24 Report, which offers plenty of insights and expert opinions, and helps you understand which marketing strategies work best, what your competition is up to, and so much more....
Members-only Event case studies "There was a lot of great people at the conference and the workshop!" Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech Here’s what Lisa Sidlow, Sr. Enterprise Partnerships Director, TLDR.tech, had to say about our latest Developer Marketing Summit in San Francisco....
Members-only Event case studies "I get to see people face-to-face, which is fantastic," Pj Metz, Developer Community Manager at ProjectDiscovery Here's what Pj Metz, Developer Community Manager at ProjectDiscovery, has to say about our Developer Marketing Summit....
Members-only Event case studies "It’s so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard Our attendees have a lot to say about our most recent event. Check out what Christie Kristensen, VP of Global DevRel at Mastercard, thinks about it....
Members-only Podcasts Developer marketing should go beyond traditional product-led growth methods As a marketer, it’s your job to look deep into that community, find out what challenges they’re facing, and communicate that back with your own teams that these are the problem statements and maybe we can help out....
Members-only SaaS marketing The ultimate SaaS metrics cheat sheet We hope this SaaS metrics cheat sheet helps you understand more fully the huge number of SaaS metrics, as well as when they should be used and why....
Members-only Podcasts DevRel is a strategy, not a role We sat down with Chris to talk about how there isn't a one-size-fits-all approach when it comes to developer relations, as well as what the developer journey entails....
Members-only Developer Marketing The generative AI application landscape in 2024 Generative AI is expected to generate 10% of all data by 2025, according to Gartner, so it’s clear this tech is exploding at the moment. And it’s also made leaps and bounds in recent times, as the success of ChatGPT proves....
Members-only Success stories Success story: The marketing lessons you can learn from GitHub We’ve previously looked at how Stripe grew to be the industry titan they are today, mainly their developer marketing strategies and tactics. So, we’re now turning our attention to GitHub, highlighting all the marketing lessons you can learn from them....
Members-only Podcasts Going beyond relations: Exploring the rise of developer experience We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience can support sales and marketing....
Members-only Podcasts How to effectively market your B2B SaaS product to developers We spoke to Alan Gleeson, CEO and Co-Founder of a startup called Contento, which offers a headless CMS, about effective strategies you can use to attract developers to your SaaS platform or product....
Members-only Events Topics and trends: What’s on the agenda for San Francisco? An event like our in-person Developer Marketing Summit is perfect for everyone who wants to become a master at marketing a product to a developer audience....