Teresa Garanhel

Developer engagement isn’t just about attracting developers to your product—it’s also about building an ongoing relationship that encourages them to contribute, innovate, and advocate for your offerings....

Explore this guide for inspiration on how to market developer productivity tools to your developer personas....

Sign up to our Digital Developer Marketing course to get the full benefits of Abhishek’s insights and knowledge but, in the meantime, check out some of the course’s highlights below and learn more about targeting developer personas....

Martin Jeret, CEO of Codemagic talks about the best features for enterprise plan customers, as well as how to build an effective plan....

Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...

Our summits always feature star-studded lineups, with a variety of speakers from companies like Google, Gong, RingCentral, DocuSign, LinkedIn, Stack Overflow, Stripe, and more....

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....

This article is a teaser to the Developer Digital Marketing course with Abhishek Ratna, AI Product Marketing Leader – if you like what you read, why not sign up and learn directly from a Google, Meta & Microsoft alum?...

There are many lessons you can learn from Discord, so think about what your developer audience needs and how you can address their pain points and challenges—and make their lives easier....

Product adoption is all about the way users learn about, start using, and adopt a new product or service. It includes the journey from initial awareness and understanding of the product to regular usage and advocacy....

Whether your target audience is engineers or software developers, advocates can help you get the word out about your product. Here, we answer your most commonly asked questions about developer advocacy, so take a look....

iSaaS (integration software as a service) is crucial for many companies’ tech stack. It helps you to improve your workflows, enhance collaboration, access real-time data, improve the developer experience and, therefore, satisfaction, easily scale and meet new needs, and more....

You’ll want to create the best possible experience for your developer audience, from content to a smooth onboarding process, in order for them to stay satisfied with your offerings and company....

In this podcast episode, Alex Logan, Lead Mobile Engineer, chats about how, after all that hard work of creating a product, you can win developers over with your product....