Steffi Li

Steffi is the Director of Product Marketing at Zilliz, with prior experience leading the GTM strategies for open-source data technologies such as Apache Kafka and Apache Airflow.

Open source to PLG: A winning strategy for developer tool companies

Members-only

Product Adoption and Customer Success

Open source to PLG: A winning strategy for developer tool companies

In this article, we'll challenge the notion that you must do it all at once. Instead, we'll explore a sequential approach: focusing on open source first, then transitioning to PLG....

The only dedicated and community resource specific to developer marketing. All the resources you need, all the expert insights you want.