Members-only Exclusive articles Agile product marketing for 10x product adoption Nishanth Kadiyala, Product Leader at Walmart Connect, focuses on level setting the expectation. What is a PMM function to a product marketing manager? And then he talks through an agile framework and goes into a very specific example of his experience with Progress DataDirect....
Members-only Exclusive articles Canary test your messaging (and other best practices when marketing to developers) Canary testing is a practice where software development teams will release a software update to a subset of their users....
