Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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How to raise the price of your product

Although discounting your product can increase your customer base and generate additional income, there are also times when this method can be counterproductive....

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Competitive intelligence

How to conduct a 5C analysis

What is 5c analysis, and which questions do you need to ask to gain more knowledge about your business? Let’s take a look....

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Developer Marketing

What is storytelling in marketing?

While many orgs use stories based on fact, others combine fiction and improvisation to drive home the key components of their brand's core message....

The secrets of compelling messaging and effective product positioning

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Developer Marketing

The secrets of compelling messaging and effective product positioning

For developer marketers, making sure that their product is connecting with the right audience is crucial. Messaging and product positioning matter....

Will low-code/no-code platforms replace traditional developers?

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Business to Developer

Will low-code/no-code platforms replace traditional developers?

A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...

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Developer Marketing

What is developer marketing?

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency....