Danni Scott-Duke

Sr. Director, Global Demand Generation and Developer Marketing. Product marketing and developer relations lecturer. 20 years of strategy, connecting the dots between PLG, SLG and customer value.

Members-only

Experiential marketing for developers: Delivering events that delight developer attendees

When it comes to engaging developer and technical audiences at events, the strategy goes beyond just organizing an event. In this article, we'll share insights on crafting developer-centric events and key strategies to ensure they are both impactful and effective....

What product marketers need to know about engaging developer audiences

Members-only

Product Adoption and Customer Success

What product marketers need to know about engaging developer audiences

In this article, I’ll share what I’ve learned so far, why I believe it shouldn’t be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences....