Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Managing a large product portfolio with limited team members

Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....

Using personalization tactics in your product marketing strategy

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Developer Marketing

Using personalization tactics in your product marketing strategy

Incorporating personalization methods into your product marketing strategy doesn’t have to be extremely complicated and tech-heavy....

The role of product marketers in achieving product-market fit

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Business to Developer

The role of product marketers in achieving product-market fit

While founders traditionally lead the charge towards PMF, there's a growing conversation about the potential role of product marketers (PMMs) in this early-stage process....

How competitive pricing intelligence can increase revenue

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Competitive intelligence

How competitive pricing intelligence can increase revenue

Competitive intelligence has always been an incredibly important part of the product marketing process, for many positive reasons....