Bekka Nathan

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

As artificial intelligence continues to advance at a rapid rate, its influence on developer marketing is expected to become more and more integral, driving new innovations and transforming the ways that marketers engage with a developer audience....

A SaaS marketing team is an integral cog that keeps the business running smoothly; they drive brand awareness, customer acquisition, and sustained growth and innovation....

As the highest level position in the marketing function, the role of chief marketing officer (CMO) is a top aspiration for ambitious marketers looking to climb the career ladder....

One strategy that more and more businesses are adopting to capture the attention of potential customers and build trust with them is offering free trials of their SaaS products....

Developers are no longer just seen as coding magicians, but as key influencers and decision-makers within organizations. But while more businesses are looking to adopt DevRel strategies, they’re unsure of exactly where to start....

Well-managed developer communities can foster increased innovation, collaboration, and advocacy for your product....

Making noise about your new game release in an already crowded market can be a challenge. Here's what you can do to boost your chances....