Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

By immersing yourself in the world of developers and engineers, offering authentic value, and consistently nurturing brand memories, you position your business as a valuable partner in their path forward....

As the highest level position in the marketing function, the role of chief marketing officer (CMO) is a top aspiration for ambitious marketers looking to climb the career ladder....

These resource management tools will help you tackle the challenges of balancing resources, improve resource visibility, and smooth out communication issues that often lead to resource problems....

Some tips and tricks that will allow anyone, whether you're at a startup like NexHealth or a large company like Salesforce, to do a better job of making developers' voices heard as part of your strategy and product roadmap....

One strategy that more and more businesses are adopting to capture the attention of potential customers and build trust with them is offering free trials of their SaaS products....

Product demos are a big deal in software sales. They turn vague product descriptions into real experiences for potential customers, connecting technical details with the practical value of the product....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

The overarching goal of any customer success function is to provide your customers with the best possible experience that’ll help them realize your product or service’s value, and reach their desired outcomes with said product or service....

The more people who feel part of something and are well prepared, the happier they’ll be to be ambassadors of the product you're trying to build a community around....

In this article, we'll cover everything you need to know about data visualization, from why it's important to how to build effective visuals, and how to persuade your team and management to take action....

In product-led growth, giving your customers value is the number one driver of growth. So how do you prioritize customer satisfaction, and how does that relate to product experience?...

We sat down with Chris to talk about how there isn't a one-size-fits-all approach when it comes to developer relations, as well as what the developer journey entails....

Generative AI is expected to generate 10% of all data by 2025, according to Gartner, so it’s clear this tech is exploding at the moment. And it’s also made leaps and bounds in recent times, as the success of ChatGPT proves....

When marketing to devs, they can sniff out any kind of sales-y-ness, so you don't want to ultimately burn the bridge, you don't want them to be done, and you don't want to turn them off. You really want to be able to build trust....