Members-only Exclusive articles How to develop strategic positioning and messaging Learn how to develop strategic positioning and messaging that can differentiate your product, build brand consistency, and drive customer action....
Members-only SaaS marketing The ultimate SaaS metrics cheat sheet We hope this SaaS metrics cheat sheet helps you understand more fully the huge number of SaaS metrics, as well as when they should be used and why....
Members-only Developer Relations Connecting with developers and engineering buyers: Commit to long-term relationships By immersing yourself in the world of developers and engineers, offering authentic value, and consistently nurturing brand memories, you position your business as a valuable partner in their path forward....
Members-only Leadership How to become a CMO As the highest level position in the marketing function, the role of chief marketing officer (CMO) is a top aspiration for ambitious marketers looking to climb the career ladder....
Members-only Developer Marketing 11 resource management tools every developer marketer should know These resource management tools will help you tackle the challenges of balancing resources, improve resource visibility, and smooth out communication issues that often lead to resource problems....
Members-only Exclusive articles Developer insights: Reverse engineering your go-to-market Some tips and tricks that will allow anyone, whether you're at a startup like NexHealth or a large company like Salesforce, to do a better job of making developers' voices heard as part of your strategy and product roadmap....
Members-only SaaS marketing Why your business should offer a SaaS free trial One strategy that more and more businesses are adopting to capture the attention of potential customers and build trust with them is offering free trials of their SaaS products....
Members-only Developer Marketing 10 interactive demo software to elevate your product demonstrations Product demos are a big deal in software sales. They turn vague product descriptions into real experiences for potential customers, connecting technical details with the practical value of the product....
Members-only Leadership The importance of building a creative culture as a CMO In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....
Members-only Developer Marketing Empower your employees by building a culture that values every customer interaction The overarching goal of any customer success function is to provide your customers with the best possible experience that’ll help them realize your product or service’s value, and reach their desired outcomes with said product or service....
Members-only Exclusive articles The community on your doorstep: The importance of internal evangelism The more people who feel part of something and are well prepared, the happier they’ll be to be ambassadors of the product you're trying to build a community around....
Members-only Developer Marketing Visualizing success: How effective data visualizations can drive action In this article, we'll cover everything you need to know about data visualization, from why it's important to how to build effective visuals, and how to persuade your team and management to take action....
Members-only Developer Marketing How to build a culture that values customer interaction in product-led growth In product-led growth, giving your customers value is the number one driver of growth. So how do you prioritize customer satisfaction, and how does that relate to product experience?...
Members-only Podcasts DevRel is a strategy, not a role We sat down with Chris to talk about how there isn't a one-size-fits-all approach when it comes to developer relations, as well as what the developer journey entails....