6 types of market research surveys and how to create one

In product-led growth, giving your customers value is the number one driver of growth. So how do you prioritize customer satisfaction, and how does that relate to product experience?...

We sat down with Chris to talk about how there isn't a one-size-fits-all approach when it comes to developer relations, as well as what the developer journey entails....

Generative AI is expected to generate 10% of all data by 2025, according to Gartner, so it’s clear this tech is exploding at the moment. And it’s also made leaps and bounds in recent times, as the success of ChatGPT proves....

When marketing to devs, they can sniff out any kind of sales-y-ness, so you don't want to ultimately burn the bridge, you don't want them to be done, and you don't want to turn them off. You really want to be able to build trust....

The success of a product isn't just about creating a brilliant solution—it's about ensuring that users embrace it with open arms. Yet, product adoption and onboarding often pose challenges for product teams....

By investing in a DevRel program, a company can build a strong developer community, improve products, create long-term relationships, and achieve sustainable growth and success....

We’ve previously looked at how Stripe grew to be the industry titan they are today, mainly their developer marketing strategies and tactics. So, we’re now turning our attention to GitHub, highlighting all the marketing lessons you can learn from them....

You've got something awesome that game developers should want. But how do you get them engaged, let alone build a strong developer community along the lines of Unity or Niantic?...

Community is a crucial topic in developer marketing. In this article, community experts talk about how you can link your community strategy to your goals and drive growth....

We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience can support sales and marketing....

We spoke to Alan Gleeson, CEO and Co-Founder of a startup called Contento, which offers a headless CMS, about effective strategies you can use to attract developers to your SaaS platform or product....

Developers don’t like marketing campaigns. How can you connect and engage with your customers by appealing to their ‘tinker and do’ nature?...

An event like our in-person Developer Marketing Summit is perfect for everyone who wants to become a master at marketing a product to a developer audience....

We asked Victor Estival, Developer Product Marketing Manager at Parity Technologies, for feedback about his experience in our Slack community. Here's what he has to say....

Developers are a unique persona – typically more analytical, and cautious of traditional marketing and sales; they prefer functionality over hype. Investing in a dev-centric experience can drastically boost adoption rates....