6 types of market research surveys and how to create one

As a marketer, it’s your job to look deep into that community, find out what challenges they’re facing, and communicate that back with your own teams that these are the problem statements and maybe we can help out....

With the increasing integration of artificial intelligence (AI), companies are discovering innovative ways to enhance user onboarding best practices and engagement strategies....

Developing strategic positioning and messaging is crucial for several reasons, including the fact it allows you to differentiate your product from your competitors', build a consistent brand image, create messaging that resonates with your audience, etc....

We hope this SaaS metrics cheat sheet helps you understand more fully the huge number of SaaS metrics, as well as when they should be used and why....

By immersing yourself in the world of developers and engineers, offering authentic value, and consistently nurturing brand memories, you position your business as a valuable partner in their path forward....

As the highest level position in the marketing function, the role of chief marketing officer (CMO) is a top aspiration for ambitious marketers looking to climb the career ladder....

These resource management tools will help you tackle the challenges of balancing resources, improve resource visibility, and smooth out communication issues that often lead to resource problems....

I've picked up some tips and tricks that I think will allow anyone, whether you're at a startup like NexHealth or a large company like Salesforce, to do a better job of making developers' voices heard as part of your strategy and product roadmap....

One strategy that more and more businesses are adopting to capture the attention of potential customers and build trust with them is offering free trials of their SaaS products....

Product demos are a big deal in software sales. They turn vague product descriptions into real experiences for potential customers, connecting technical details with the practical value of the product....

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

The overarching goal of any customer success function is to provide your customers with the best possible experience that’ll help them realize your product or service’s value, and reach their desired outcomes with said product or service....

The more people who feel part of something and are well prepared, the happier they’ll be to be ambassadors of the product you're trying to build a community around....

In this article, we'll cover everything you need to know about data visualization, from why it's important to how to build effective visuals, and how to persuade your team and management to take action....