Members-only Business to Developer 5 strategies to encourage developers to contribute to your product By implementing some of these strategies, you can create an environment that encourages developers to become active and enthusiastic contributors, thus benefiting your project’s growth and success....
Members-only Event case studies "It’s so enriching to come to these events," Christie Kristensen, VP of Global DevRel at Mastercard Our attendees have a lot to say about our most recent event. Check out what Christie Kristensen, VP of Global DevRel at Mastercard, thinks about it....
Members-only Developer Marketing Embracing your own team’s working style to make great content I explore how you can tap into your engineering team’s strategy, the development lifecycle and the team’s existing ways of working to create great content....
Members-only Exclusive articles Drafting impact-driven DevRel strategy DevRel is very relatable to an escape room; there’s lots of chaos and trying to figure out how to get out....
Members-only Podcasts Developer marketing should go beyond traditional product-led growth methods As a marketer, it’s your job to look deep into that community, find out what challenges they’re facing, and communicate that back with your own teams that these are the problem statements and maybe we can help out....
Members-only Developer Marketing How AI can enhance user onboarding and engagement strategy With the increasing integration of artificial intelligence (AI), companies are discovering innovative ways to enhance user onboarding best practices and engagement strategies....
Members-only Exclusive articles How to develop strategic positioning and messaging Learn how to develop strategic positioning and messaging that can differentiate your product, build brand consistency, and drive customer action....
Members-only SaaS marketing The ultimate SaaS metrics cheat sheet We hope this SaaS metrics cheat sheet helps you understand more fully the huge number of SaaS metrics, as well as when they should be used and why....
Members-only Developer Relations Connecting with developers and engineering buyers: Commit to long-term relationships By immersing yourself in the world of developers and engineers, offering authentic value, and consistently nurturing brand memories, you position your business as a valuable partner in their path forward....
Members-only Leadership How to become a CMO As the highest level position in the marketing function, the role of chief marketing officer (CMO) is a top aspiration for ambitious marketers looking to climb the career ladder....
Members-only Developer Marketing 11 resource management tools every developer marketer should know These resource management tools will help you tackle the challenges of balancing resources, improve resource visibility, and smooth out communication issues that often lead to resource problems....
Members-only Exclusive articles Developer insights: Reverse engineering your go-to-market Some tips and tricks that will allow anyone, whether you're at a startup like NexHealth or a large company like Salesforce, to do a better job of making developers' voices heard as part of your strategy and product roadmap....
Members-only SaaS marketing Why your business should offer a SaaS free trial One strategy that more and more businesses are adopting to capture the attention of potential customers and build trust with them is offering free trials of their SaaS products....
Members-only Developer Marketing 10 interactive demo software to elevate your product demonstrations Product demos are a big deal in software sales. They turn vague product descriptions into real experiences for potential customers, connecting technical details with the practical value of the product....
Members-only Leadership The importance of building a creative culture as a CMO In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....
