Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

In this article, discover practical tips and foundational strategies for establishing a developer marketing function that resonates with the developer community....

Explore this guide for inspiration on how to market developer productivity tools to your developer personas....

Today, we're diving into the exciting world of Developer Relations (DevRel). This is going to be close to my heart and might seem a bit controversial for some....

What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits?...

Understanding and integrating the modern marketing tech stack is crucial. Kevin White and Viraj Mody from Common Room share insights into the evolution of the developer marketing tech stack and its profound impact on business....

Sign up to our Digital Developer Marketing course to get the full benefits of Abhishek’s insights and knowledge but, in the meantime, check out some of the course’s highlights below and learn more about targeting developer personas....

After 6 years spent in marketing—from targeting non-tech audiences to eventually focusing solely on tech-savvy denizens—one thing's become abundantly clear: There's a whole universe separating us mortals from the elusive developer species....

In this article, I’ll talk about understanding the three fundamentals of B2B buying behaviors, how product marketing managers can identify influencers and decision makers, the importance of delivering strategic product marketing activities, and more....

Martin Jeret, CEO of Codemagic talks about the best features for enterprise plan customers, as well as how to build an effective plan....

“Growth” can mean a lot of different things, but we're talking about it from the money side. What programs have we seen growing when we look across the market? When looking at all of our data, which companies have been growing their actual investment into developer marketing?...

Acquiring new customers is essential for driving and maintaining business growth – but it’s one of the most challenging responsibilities for marketers....

Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...

Our summits always feature star-studded lineups, with a variety of speakers from companies like Google, Gong, RingCentral, DocuSign, LinkedIn, Stack Overflow, Stripe, and more....

Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....

Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....