6 types of market research surveys and how to create one

Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...

Our summits always feature star-studded lineups, with a variety of speakers from companies like Google, Gong, RingCentral, DocuSign, LinkedIn, Stack Overflow, Stripe, and more....

Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....

Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....

Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....

TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....

Developers are typically turned off by generic sales pitches and marketing jargon. Instead, they value authentic technical content that deeply understands their needs and addresses their pain points....

There are three big buckets that I've focused on in my career. The first one is all about experience level. When I was at Meta, we talked about something called the head, the torso, and the tail....

Mariya Delano, Founder of Kalyna Marketing, a boutique agency for B2B tech companies, talks about why developers don’t like marketing and what actually works for them....

Here are five more effective strategies you can use to encourage developers to contribute to your project, whether it’s an open-source initiative or a proprietary product....

My name's Georgia Diaconescu and in this article, I'm going to talk about personas with jobs. I'm going to share the conclusion right off the bat - personas have a job....

With most documentation either too narrow in scope or too neutral to be helpful and actionable, developers are left to piece together puzzles without all the pieces for their context....

This article is a teaser to the Developer Digital Marketing course with Abhishek Ratna, AI Product Marketing Leader – if you like what you read, why not sign up and learn directly from a Google, Meta & Microsoft alum?...

Stream exclusive talks and presentations, covering key developer marketing topics and trends, and hosted by industry experts and leaders....

This is going to be all about how you run a workshop to get a bunch of people in the room. Messaging and positioning is a group activity, and it definitely requires a little bit of thought to make sure that everyone's time is spent effectively, especially your time as a marketer....