Does llms.txt really help with AI-SEO? (this EXPERIMENT tells so!)

How can you successfully bring an API to market? And what’s your to-do list once it’s launched?...

Have you ever wondered how to get more developers to use your products? The answer may be simpler than you think: developer evangelists equal more eyeballs on your offerings. At least, that’s the idea…...

I am deeply passionate about communities. I have been ever since the early days of Open Source. I’m talking dial-up internet times, by the way....

Getting developers to adopt your API or tool is hard and requires heavy investment in experimentation and measurement....

The truth is, developer marketing doesn't have to be a chore. Like all things that are worthwhile, it can be very challenging....

My name is JD Prater, and I’ve spent the last couple of years marketing products pretty much exclusively to developers. In this article, I’m going to share some of my insights and successes with you....

Let’s throw up the white flag! Developers hate marketing. Consider this scenario instead: developers hate bad marketing....

Usually, the first thing that comes to mind when thinking about developer relations is developer advocacy. Indeed, 9 times out of 10, the first role that’s hired in a new DevRel team is a developer advocate....

Setting up your own online community can be such a powerful tool. Our aim should be to create a centralized platform where devs can really sing from the rooftops about how great your product is!...

In this article, we’re going to expand our breadth of knowledge beyond just basic developer characteristics, and look at the various personas within the developer marketer world....

The world of developer relations is often in a state of change. The industry has many takes, but most boil down to relating information and communicating with developers....

We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer....

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

Developer tools (B2D) companies are popping up as fast as the consumer & business products they enable, but what are the obstacles facing developer marketers?...

Marketing to software developers can be a real chore. But, luckily for us, here’s a no-frills, all nuts and bolts guide to an effective update strategy!...