Members-only Event case studies “The word that I kept using over and over was ‘excited’”, Katie Miller, Director of Developer Marketing at Slack Here's what Katie Miller, the Director of Developer Marketing at Slack, had to say about the Developer Marketing Summit in San Francisco....
Members-only Competitive intelligence How competitive pricing intelligence can increase revenue Competitive intelligence has always been an incredibly important part of the product marketing process, for many positive reasons....
Members-only Exclusive articles Canary test your messaging (and other best practices when marketing to developers) Canary testing is a practice where software development teams will release a software update to a subset of their users....
Members-only Guides Frequently asked questions Get the answers to your most frequently asked questions here. Whether you want to learn more about what we do or where you can find a community of like-minded pros like yourself, you’ll find the answers here....
Members-only Developer Marketing What is storytelling in marketing? While many orgs use stories based on fact, others combine fiction and improvisation to drive home the key components of their brand's core message....
Members-only Event case studies “I was really impressed with the caliber of the speakers”, Mike Stowe, Director of Developer Marketing at RingCentral We asked our attendees their thoughts about the event both during and after, and here’s what Mike Stowe, Director of Developer Marketing at RingCentral, had to say....
Members-only Developer Marketing What is positioning in marketing? A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Exclusive articles Successful developer education: what you need to know Having been both a developer and an educator, and as a founder of a software company, I have a unique perspective on what kind of impact developer education can make on the overall success of a software company....
Members-only Developer Marketing The importance of being certified As a developer marketing or developer relations (DevRel) professional, continuous learning is a plus because both the tech field and developer expectations change at a rapid pace....
Members-only Developer Communities 9 skills you need to become the best community manager The role of community manager requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on....
Members-only Events Developer Marketing Summit | Virtual | November 9, 2022 On November 9, the Developer Marketing Summit Virtual will bring together the brightest minds in the world of developer marketers into one room to share their success stories, best practices, and greatest challenges....
Members-only Developer Marketing The 4 biggest developer marketing challenges you need to overcome While B2D is already cementing itself as a business model alongside B2B and B2C, it’s clear this is still an emerging industry with some challenges marketers have to overcome....
Members-only Developer Marketing What is a case study in marketing? A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....
Members-only Exclusive articles What success looks like in DevRel: define meaningful goals In this article, I'll talk about what success looks like in developer relations (DevRel) and how you can define meaningful goals for your team to drive success....
Members-only Developer Marketing 5 developer pain points backed by dev marketing pros We asked developer marketing pros worldwide what they believe their audience’s pain points are, and here’s what they had to say....
