Members-only How technical PMMs manage sales enablement for a developer audience In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....
Members-only Event case studies “I found great information through all the presentations”, Paul Zimmerman, Manager of Developer Community Engagement, Cisco Systems Here’s what Paul Zimmerman, Manager of Developer Community Engagement at Cisco Systems, had to say about our latest Developer Marketing Summit in San Francisco....
Members-only Business to Developer Qualitative vs quantitative research Data analysis is a broad and often complex subject to get to grips with, as it can overwhelm even the most capable of developer marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....
Members-only Member reports State of Developer Marketing 2022 Report Brilliant news: the State of Developer Marketing 2022 Report has arrived – and it’s a knockout....
Members-only Event case studies “The word that I kept using over and over was ‘excited’”, Katie Miller, Director of Developer Marketing at Slack Here's what Katie Miller, the Director of Developer Marketing at Slack, had to say about the Developer Marketing Summit in San Francisco....
Members-only Competitive intelligence How competitive pricing intelligence can increase revenue Competitive intelligence has always been an incredibly important part of the product marketing process, for many positive reasons....
Members-only Exclusive articles Canary test your messaging (and other best practices when marketing to developers) Canary testing is a practice where software development teams will release a software update to a subset of their users....
Members-only Guides Frequently asked questions Get the answers to your most frequently asked questions here. Whether you want to learn more about what we do or where you can find a community of like-minded pros like yourself, you’ll find the answers here....
Members-only Developer Marketing What is storytelling in marketing? While many orgs use stories based on fact, others combine fiction and improvisation to drive home the key components of their brand's core message....
Members-only Event case studies “I was really impressed with the caliber of the speakers”, Mike Stowe, Director of Developer Marketing at RingCentral We asked our attendees their thoughts about the event both during and after, and here’s what Mike Stowe, Director of Developer Marketing at RingCentral, had to say....
Members-only Developer Marketing What is positioning in marketing? A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Exclusive articles Successful developer education: what you need to know Having been both a developer and an educator, and as a founder of a software company, I have a unique perspective on what kind of impact developer education can make on the overall success of a software company....
Members-only Developer Marketing The importance of being certified As a developer marketing or developer relations (DevRel) professional, continuous learning is a plus because both the tech field and developer expectations change at a rapid pace....
Members-only Developer Communities 9 skills you need to become the best community manager The role of community manager requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on....
Members-only Events Developer Marketing Summit | Virtual | November 9, 2022 On November 9, the Developer Marketing Summit Virtual will bring together the brightest minds in the world of developer marketers into one room to share their success stories, best practices, and greatest challenges....
