Does llms.txt really help with AI-SEO? (this EXPERIMENT tells so!)

While we’re getting ready to launch our second report, the Developer Marketing Tools of Choice, we can already reveal a few insights gathered from over 160 respondents to whet the appetite....

Developer advocacy is becoming an increasingly important role in the tech world, bridging the gap between developers and the products and services they use....

Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do....

Developer marketing is its own field with its own rules and regulations, so we decided to make an actionable framework that applies to developer marketing programs, and is rooted both in building these programs and in data....

Give your research skills a boost and learn how to successfully think like a developer, how to predict developers’ needs, create better marketing strategies, and attract and retain your audience....

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you....

You need to take a holistic approach to persuasive messaging for developers that includes all technical content you publish, whether it’s documentation, blog posts, code examples, SDK, code examples, or API references....

There are many soft skills that you should consider building up when looking to accelerate your path to the C-suite, so we’re only going to talk about a few key ones in this article....

Every component of a project must be tested to ensure full functionality of the software, avoid potential bugs, and confirm all components communicate correctly....

Our attendees have a lot to say about our most recent summit in San Francisco. Take a look at what Stacey Kruczek, Senior Global Marketing Leader (Developer Relations) at Zebra Technologies, said about it....

I will attempt to provide some foundational guidance in this article that should equip readers with the basics needed to kick start their journey regardless of the direction their search takes them....

In this article, Farhan Manjiyani talks about great sales enablement and how PMMs can do it well for a developer audience....

Here’s what Paul Zimmerman, Manager of Developer Community Engagement at Cisco Systems, had to say about our latest Developer Marketing Summit in San Francisco....

Data analysis is a broad and often complex subject to get to grips with, as it can overwhelm even the most capable of developer marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

Brilliant news: the State of Developer Marketing 2022 Report has arrived – and it’s a knockout....