6 types of market research surveys and how to create one

Building a successful SaaS org isn’t just about growing your customer base, it's also about creating a firm foundation of trust with your existing customers to ensure solid retention....

How exactly do you drive product innovation? How would you deliver a culture of innovation that’s continuous? And how do you embed this into your product team and organization, so that you can build and take products to market that actually generate revenue and deliver services?...

Get your copy of the Developer Marketing Tools of Choice Report! Our ultimate developer marketing tech stack library is everything you need to thrive in your role....

This article talks about the importance of an education-first strategy, where the current market is and where it needs to head, Google Cloud Skills Boost, and more....

While we’re getting ready to launch our second report, the Developer Marketing Tools of Choice, we can already reveal a few insights gathered from over 160 respondents to whet the appetite....

Developer advocacy is becoming an increasingly important role in the tech world, bridging the gap between developers and the products and services they use....

Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do....

Developer marketing is its own field with its own rules and regulations, so we decided to make an actionable framework that applies to developer marketing programs, and is rooted both in building these programs and in data....

Give your research skills a boost and learn how to successfully think like a developer, how to predict developers’ needs, create better marketing strategies, and attract and retain your audience....

Competitive differentiation is a strategic positioning approach that helps buyers distinguish your business from similar competitors and give them a solid reason to choose you....

You need to take a holistic approach to persuasive messaging for developers that includes all technical content you publish, whether it’s documentation, blog posts, code examples, SDK, code examples, or API references....

There are many soft skills that you should consider building up when looking to accelerate your path to the C-suite, so we’re only going to talk about a few key ones in this article....

Every component of a project must be tested to ensure full functionality of the software, avoid potential bugs, and confirm all components communicate correctly....

Our attendees have a lot to say about our most recent summit in San Francisco. Take a look at what Stacey Kruczek, Senior Global Marketing Leader (Developer Relations) at Zebra Technologies, said about it....

I will attempt to provide some foundational guidance in this article that should equip readers with the basics needed to kick start their journey regardless of the direction their search takes them....