Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

In this article, we're looking at how this industry is perceived and whether people feel they're valued in their dev marketing role, as seen in our State of Developer Marketing Report....

Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way....

We distinguish B2D from B2B and B2C because the developer audience is so different from other segments. They have high expectations, are savvy – and averse – to marketing tactics, tend to trust their peers above everyone else, etc....

In this article, Mauricio Vergara talks about how you can address complex developer needs, navigate the developer journey through solutions marketing, and more....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

In our B2D guide to product positioning, we touched on how to write a positioning statement for a product – but how do you actually create a good one?...

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

Whether your business is large or small, resource-rich or on a budget, sometimes a focused approach is the best fit....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....

Okay, so you’re looking for a developer relations job – do you know which keywords to search for on job boards? Or what types of developer relations (DevRel) roles even exist in the first place?...

In this B2D guide to product positioning, we’re giving you strategies to help you position your tech product so you get the results you’re looking for....

Is developer relations just another term for developer advocates? How can dev relations and dev marketing work together for the greater good of the community?...

At the Developer Marketing Summit in San Francisco, Mike Stowe, Director of Developer Marketing at RingCentral, gave a talk on how to position your marketing to developers for success. Take a look....

Here’s what a developer advocate at a startup has to say about the Developer Marketing Alliance Slack channel....

With so many fantastic communities out there, which one should you be spending time and energy in? Which dev community will help you learn more about your audience or find developer advocates that can champion your product?...