6 types of market research surveys and how to create one

How can you make your brand stand out from the competition with a compelling value proposition? Writing a great value proposition makes all the difference in whether a potential customer chooses your product or your competitor’s....

To succeed in today’s highly competitive tech landscape, you must stay up-to-date on the latest trends and developer marketing best practices, as well as have a deep understanding of the developer communities and their unique needs. This is where books on developer marketing come in....

Wanna get Developer Marketing Leadership certified but are unsure how to pluck up the courage to ask your key stakeholders to cough up the cash?...

Developers don’t hate marketing, they hate pages of irrelevant information. After all, they are making technical decisions. They need to know the specifics of what you do, how you can help and if you’re the right fit....

At 2022’s Developer Marketing Summit, Karen White, Senior Product Marketing Manager (Developer Platform) at Atlassian, spoke about the benefits of running events for developers, the different types of developer events, and more....

In this article, we're looking at how this industry is perceived and whether people feel they're valued in their dev marketing role, as seen in our State of Developer Marketing Report....

Developers are often seen as a difficult audience to reach, with many marketers struggling to effectively target this demographic. However, advertising to developers can be an effective strategy if done the right way....

We distinguish B2D from B2B and B2C because the developer audience is so different from other segments. They have high expectations, are savvy – and averse – to marketing tactics, tend to trust their peers above everyone else, etc....

In this article, Mauricio Vergara talks about how you can address complex developer needs, navigate the developer journey through solutions marketing, and more....

We’re already touched on some developer marketing best practices when we wrote our guide to developer marketing. Now, we’re offering an in-depth look at the most efficient ways to market to developers, so you can get the results you’re searching for....

In our B2D guide to product positioning, we touched on how to write a positioning statement for a product – but how do you actually create a good one?...

The field of developer relations is varied and rewarding, with plenty of meaningful roles to choose from – and many opportunities for professional development....

Whether your business is large or small, resource-rich or on a budget, sometimes a focused approach is the best fit....

To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs....