6 types of market research surveys and how to create one

Whether you’re a software engineer who’s been asked to write something for your company’s blog or documentation, or you’re a non-technical marketing person who’s trying to help their contributors improve their skills, here's how you can write better tutorials....

At the heart of C-suite success lies effective leadership – are you ready to boost your executive skills?...

This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company....

As developer marketers, we have to balance competing interests. Empathy for our audience shows that many developers hate marketing but deeper analysis reveals that developers do like blogs and tutorials — partially because developers often don’t consider that kind of content to be marketing....

How to market a SaaS product? In this article, we’re talking about the best strategies to promote your product, from identifying your developer personas to understanding developers’ pain points and needs – and everything in between....

In this article, Stacey Kruczek covers topics like how to align your team goals with your company goals, how to align KPIs to the developer marketing funnel, and more....

While there are many strategies and techniques out there, sometimes the answer lies in utilizing existing resources. The key is not to try anything new but to learn how to use and think about what you already know as strategy as tools....

Brand awareness – meaning how familiar people are with your brand or company – is a key step when marketing to developers. After all, if they don’t recognize you, they won’t click on your ads or choose your product....

How can you know whether developers are engaging with your product? And if they aren’t, what can be improved? Fortunately, you can answer these and other similar questions with SaaS marketing metrics....

Launching a SaaS product requires a well-planned strategy and execution, as well as a high-quality product, a strong brand, and a relationship with your technical audience....

In this article, Meghan Hughes, previously Global Lead of Developer Marketing at Stripe, shares her top tips and strategies for strengthening a developer marketing function at various sized organizations....

With so many SaaS companies in the market, you may find it challenging to attract new customers, reach your target audience, boost your brand awareness, and drive sales. This is where SaaS marketing comes in....

Product marketing metrics are crucial for companies and teams to measure their performance and progress towards their goals....

In this article, Liz Moy talks about how to get into the developer mindset, which has helped her throughout her career to better communicate with developers....

The Developer Marketing Certified: Core is packed with the essentials to understand your developer audience and boost your marketing skills....