6 types of market research surveys and how to create one

What mistakes do people make with their developer portals and platforms? Anil Kumar Krishnashetty talks about these mistakes, his journey to developer-focused product marketing, engaging developers through a value-first approach, and more!...

The recent reshuffling in the tech industry (after a period of growth during the pandemic) has led to layoffs but, despite that, it appears there’s a real shortage of software developers – or shortage of skilled developers....

A SaaS marketing funnel can help you to generate leads, nurture them, and convert them into paying customers. Take a look at how to build a great funnel....

When it comes to your developer personas, a negative persona represents the type of developer you want to steer clear of – this can be anything from developers who use a different tech stack, can’t afford your products, or are located in regions you don’t operate in, for example....

The value created by developers and the community in the ecosystem is so much higher than what you can actually tap into as the organization....

Developers have unique needs and pain points, and are savvy to marketing strategies – so, a more specialized approach is needed. This is where The Developer Relations Playbook comes in....

Good developer experience isn’t a luxury; it’s a necessity. Not every developer's needs are the same, and not every developer requires the same amount of guidance....

The best way for people to experience the true value of your software is by doing. Developers are increasingly important in making decisions on software purchases, but it's challenging to market to them. Why's that?...

Building your contacts and forging relationships is crucial as a marketer, so these networking tips aim to help you put your best foot forward....

People in DevRel are frequently in charge of keeping lines of communication open between businesses and developers to facilitate improved information flow and feedback loops. As a result, the experience and growth path for both organizations is improved....

Nishanth Kadiyala, Product Leader at Walmart Connect, focuses on level setting the expectation. What is a PMM function to a product marketing manager? And then he talks through an agile framework and goes into a very specific example of his experience with Progress DataDirect....

We’ve looked into how you can market your SaaS product, create a great go-to-market SaaS strategy, and track the success of your SaaS marketing with the right metrics – now, we’re diving into how you can price your SaaS product....

The traditional approach to developer marketing has been focused on coercing developers and targeting budget owners. However, this approach often leads to mistrust and a lack of investment from the very people we're trying to reach....

Did you find a gap in the market? Is your startup struggling? Is your product addressing real needs? Looking into product market fit can help you answer these and other similar questions....

Here are the highlights from a panel discussion from our Developer Marketing Summit that focused on best practices for building and scaling a community....