Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

SaaS documentation is all about the onboarding instructions, API docs, troubleshooting notes, etc. that developers need to use your product efficiently. But why do you need SaaS documentation? And what types of SaaS docs are there?...

This periodic table has all the developer marketing elements you should consider, from DevRel to developer personas and documentation....

After 18 years of being developer- and community-centric, Reddit will charge massive fees for access to its API from June 19th, 2023. Take a look at what this means....

When it comes to SaaS offerings, a further goal is to extend into downstream advocacy as ‘word of mouth’ referrals can be significant drivers in terms of customer acquisition....

How can cross-functional collaboration lead to success in developer marketing? And which mistakes should you avoid? In this article, you also get expert advice on the top tips for career growth. Take a look....

Whether helping to fine-tune code or write documentation, here’s how developers can use ChatGPT...

A lot of the content writing work that’s in-demand is technical in nature. And if you’re not a technical person, what do you do?...

Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....

As developer marketing professionals, you may be wondering what Bard is, how it works, how you can make the most of it, and, most importantly, how it’ll affect your marketing efforts. Take a look....

Here, we'll explore the different types of technical writing and the formats used to present technical information. Then we’ll also dive into the importance of technical writing for developers and companies and discuss what you can do apart from technical writing....

In this article, Anusuya talks about her experiences and learnings in the last few years as a product marketer moving into the developer marketing space, as well as GTM challenges, measuring GTM success, and more....

What mistakes do people make with their developer portals and platforms? Anil Kumar Krishnashetty talks about these mistakes, his journey to developer-focused product marketing, engaging developers through a value-first approach, and more!...

The recent reshuffling in the tech industry (after a period of growth during the pandemic) has led to layoffs but, despite that, it appears there’s a real shortage of software developers – or shortage of skilled developers....

A SaaS marketing funnel can help you to generate leads, nurture them, and convert them into paying customers. Take a look at how to build a great funnel....

When it comes to your developer personas, a negative persona represents the type of developer you want to steer clear of – this can be anything from developers who use a different tech stack, can’t afford your products, or are located in regions you don’t operate in, for example....