Members-only Leadership Why we need to amplify diverse voices in marketing It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building orgs that represent us as people and our businesses well....
Members-only Developer Marketing The ultimate marketing guide for indie game developers Making noise about your new game release in an already crowded market can be a challenge. Here's what you can do to boost your chances....
Members-only Exclusive articles Developer marketing as a discipline (and career) Arabella David, Head of Developer Marketing at Meta, gave this presentation at the Developer Marketing Summit in September 2022....
Members-only Developer Marketing How marketers can improve their AI prompts with AIPRM for ChatGPT (and stop buying templates) If you need help improving your prompts getting more out of ChatGPT, then AIPRM (Artificial Intelligence-Powered Response Manager) can be a great tool....
Members-only SaaS marketing Discover the key types of SaaS documentation (+ real-life examples) SaaS documentation is all about the onboarding instructions, API docs, troubleshooting notes, etc. that developers need to use your product efficiently. But why do you need SaaS documentation? And what types of SaaS docs are there?...
Members-only Developer Marketing The periodic table of developer marketing This periodic table has all the developer marketing elements you should consider, from DevRel to developer personas and documentation....
Members-only Developer Marketing Reddit charging for API access: are developers priced out? After 18 years of being developer- and community-centric, Reddit will charge massive fees for access to its API from June 19th, 2023. Take a look at what this means....
Members-only Developer Marketing Developer marketing and B2B SaaS: what you need to know When it comes to SaaS offerings, a further goal is to extend into downstream advocacy as ‘word of mouth’ referrals can be significant drivers in terms of customer acquisition....
Members-only Exclusive articles Better together: A cross-functional approach to successful developer marketing How can cross-functional collaboration lead to success in developer marketing? And which mistakes should you avoid? In this article, you also get expert advice on the top tips for career growth. Take a look....
Members-only Developer Marketing How can developers use ChatGPT? Whether helping to fine-tune code or write documentation, here’s how developers can use ChatGPT...
Members-only Developer Marketing Spilling the tea on writing for developers as a marketer A lot of the content writing work that’s in-demand is technical in nature. And if you’re not a technical person, what do you do?...
Members-only Leadership What are the best practices and challenges when hiring internally for developer marketing roles? Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....
Members-only Developer Marketing How will Gemini AI impact your developer marketing? As developer marketing professionals, you may be wondering what Bard is, how it works, how you can make the most of it, and, most importantly, how it’ll affect your marketing efforts. Take a look....
Members-only Developer Marketing The power of technical writing: Communicating complex ideas in simple terms Here, we'll explore the different types of technical writing and the formats used to present technical information. Then we’ll also dive into the importance of technical writing for developers and companies and discuss what you can do apart from technical writing....
Members-only Exclusive articles Building an effective developer-focused go-to-market framework In this article, Anusuya talks about her experiences and learnings in the last few years as a product marketer moving into the developer marketing space, as well as GTM challenges, measuring GTM success, and more....