Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

DevOps engineers are professionals who have the skills and knowledge to work across the entire software creation and maintenance process, from development to operations, which spans the entire technology stack....

There’s a new kid on the block: Claude AI, which is already being lauded as better than other similar tools, including ChatGPT and Google Bard. Will it be the next big thing?...

As a marketer, you know just how important it is to have a website that speaks directly to your target audience. When it comes to developers, the stakes are even higher....

This is a blueprint that can be applied not just to finance, but to any software as a service (SaaS) organization, and particularly to any enterprise expanding their portfolio into digital solutions....

Having a well-defined SaaS sales funnel is a necessity, not just a nice-to-have. The funnel is the backbone of your business, since it guides developers from prospects to paying (and loyal) customers....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences between the two....

Mostaque sees the future molded by the radical influence of artificial intelligence, and he anticipates AI having a progressively controlling hand in shaping our reality....

Jordan Schuetz talks about his experience, GTM strategies for developer products, how DevRel and product marketing work together, and more....

This case study talks about everything OpenAI did right, including the overall ChatGPT marketing, the specific marketing tactics used by the company, and key takeaways you can apply in your own campaigns....

I’m Katie Miller, and I’m the Director of Developer Marketing at Slack. In this article, I’ll explain how developer marketers can manage their long-term career, and what they can do to boost their chances for success in the future....

It's important to talk about diversity, equity, and inclusion (DEI) from a marketing perspective and make sure that we’re building orgs that represent us as people and our businesses well....

Making noise about your new game release in an already crowded market can be a challenge. Here's what you can do to boost your chances....

Arabella David, Head of Developer Marketing at Meta, gave this presentation at the Developer Marketing Summit in September 2022....

If you need help improving your prompts getting more out of ChatGPT, then AIPRM (Artificial Intelligence-Powered Response Manager) can be a great tool....