6 types of market research surveys and how to create one

Let's take a look at the types of competitive strategies you should adopt at each stage of the business lifecycle: startup, growth, and maturity....

There’s a reason why developer marketing is even a thing. There are agencies, platforms, podcasts, books, blogs, groups… all dedicated to solving this puzzle; namely, how do we get developers to pay attention and take action?...

Artificial intelligence and machine learning may be the most important technology drivers of our time. We're living in extraordinary times where developers are increasingly incorporating more and more AI....

In SaaS, seamless interaction with other apps is the holy grail of customer satisfaction – for this, effective SaaS documentation is vital....

Developers might be a tough nut to crack, but understanding them is half-way to creating products they’ll love. Enter, How Developers Think: A Persona Playbook....

DevOps engineers are professionals who have the skills and knowledge to work across the entire software creation and maintenance process, from development to operations, which spans the entire technology stack....

There’s a new kid on the block: Claude AI, which is already being lauded as better than other similar tools, including ChatGPT and Google Bard. Will it be the next big thing?...

As a marketer, you know just how important it is to have a website that speaks directly to your target audience. When it comes to developers, the stakes are even higher....

This is a blueprint that can be applied not just to finance, but to any software as a service (SaaS) organization, and particularly to any enterprise expanding their portfolio into digital solutions....

Having a well-defined SaaS sales funnel is a necessity, not just a nice-to-have. The funnel is the backbone of your business, since it guides developers from prospects to paying (and loyal) customers....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences between the two....

Mostaque sees the future molded by the radical influence of artificial intelligence, and he anticipates AI having a progressively controlling hand in shaping our reality....

Jordan Schuetz talks about his experience, GTM strategies for developer products, how DevRel and product marketing work together, and more....

This case study talks about everything OpenAI did right, including the overall ChatGPT marketing, the specific marketing tactics used by the company, and key takeaways you can apply in your own campaigns....

I’m Katie Miller, and I’m the Director of Developer Marketing at Slack. In this article, I’ll explain how developer marketers can manage their long-term career, and what they can do to boost their chances for success in the future....