Bot or not: Lessons on consumer reactions to algorithm vs. human decisions

The success of a product isn't just about creating a brilliant solution—it's about ensuring that users embrace it with open arms. Yet, product adoption and onboarding often pose challenges for product teams....

By investing in a DevRel program, a company can build a strong developer community, improve products, create long-term relationships, and achieve sustainable growth and success....

We’ve previously looked at how Stripe grew to be the industry titan they are today, mainly their developer marketing strategies and tactics. So, we’re now turning our attention to GitHub, highlighting all the marketing lessons you can learn from them....

You've got something awesome that game developers should want. But how do you get them engaged, let alone build a strong developer community along the lines of Unity or Niantic?...

Community is a crucial topic in developer marketing. In this article, community experts talk about how you can link your community strategy to your goals and drive growth....

We sat down with Sidney Maestre, VP of Developer Relations at APIMatic, to talk about how developer experience can support sales and marketing....

We spoke to Alan Gleeson, CEO and Co-Founder of a startup called Contento, which offers a headless CMS, about effective strategies you can use to attract developers to your SaaS platform or product....

Developers don’t like marketing campaigns. How can you connect and engage with your customers by appealing to their ‘tinker and do’ nature?...

An event like our in-person Developer Marketing Summit is perfect for everyone who wants to become a master at marketing a product to a developer audience....

We asked Victor Estival, Developer Product Marketing Manager at Parity Technologies, for feedback about his experience in our Slack community. Here's what he has to say....

Developers are a unique persona – typically more analytical, and cautious of traditional marketing and sales; they prefer functionality over hype. Investing in a dev-centric experience can drastically boost adoption rates....

If you're just starting out or if you already have a win/loss program in place, I think you'll find this pretty useful....

A developer’s first impression of your product matters. What value do they see in it? Are there any features that jump out to them immediately? What journey are you taking your users on?...

DevOps has significantly changed the way companies approach developing and deploying applications. In this article, I’ll talk about the future path of DevOps and the critical role that FinOps will play in that trajectory....

We asked Katie Miller, Developer Marketing Leader, for feedback about her experience in our Slack community. Here's what she has to say....