Members-only Metrics Customer lifetime value: How to calculate and increase it What if we told you that a single individual customer could be worth over $10,000 to your business? Or that a small boost in retention could double your profits?...
Members-only Membership In dialogue with your developer customer base: The evolution of the developer marketing tech stack and its impact on the business Understanding and integrating the modern marketing tech stack is crucial. Kevin White and Viraj Mody from Common Room share insights into the evolution of the developer marketing tech stack and its profound impact on business....
Members-only Demographics, Segmentation & Personas Targeting developer personas Sign up to our Digital Developer Marketing course to get the full benefits of Abhishek’s insights and knowledge but, in the meantime, check out some of the course’s highlights below and learn more about targeting developer personas....
Members-only Developer Marketing What is content marketing for developers? The ultimate guide for dev marketers After 6 years spent in marketing—from targeting non-tech audiences to eventually focusing solely on tech-savvy denizens—one thing's become abundantly clear: There's a whole universe separating us mortals from the elusive developer species....
Members-only Exclusive articles Understanding what drives technology purchases In this article, I’ll talk about understanding the three fundamentals of B2B buying behaviors, how product marketing managers can identify influencers and decision makers, the importance of delivering strategic product marketing activities, and more....
Members-only Podcasts Building an effective enterprise plan Martin Jeret, CEO of Codemagic talks about the best features for enterprise plan customers, as well as how to build an effective plan....
Members-only Exclusive articles Up and to the right: The surprising science driving developer program growth “Growth” can mean a lot of different things, but we're talking about it from the money side. What programs have we seen growing when we look across the market? When looking at all of our data, which companies have been growing their actual investment into developer marketing?...
Members-only Metrics The complete guide to customer acquisition Acquiring new customers is essential for driving and maintaining business growth – but it’s one of the most challenging responsibilities for marketers....
Members-only Business to Developer What is product messaging? Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...
Members-only Events 8 reasons to attend a developer marketing event Our summits always feature star-studded lineups, with a variety of speakers from companies like Google, Gong, RingCentral, DocuSign, LinkedIn, Stack Overflow, Stripe, and more....
Members-only Exclusive articles Mapping developer marketing to revenue goals Developer marketing is a crucial part of any technology company's growth strategy. However, it can be incredibly challenging to directly connect developer programs to business outcomes. I'm going to share how I've approached it and some of the best practices I've learned along the way....
Members-only Competitive intelligence Competitive differentiation: How to stand out from the competition Ever wondered how some businesses become the talk of the town while others blend into the background? That’s where competitive differentiation comes in – it's like finding the secret ingredient that makes your brand the main course in a buffet of options....
Members-only Developer Marketing Where are developer marketers spending their marketing budget? Download your free copy of the report for a deep dive into the industry, from the marketing resources used by developer marketing pros around the world to common developer pain points and community insights....
Members-only Competitive intelligence Total addressable market (TAM): Why it's important, and how to calculate it TAM estimates the maximum revenue opportunity available in a specific market, assuming that the product or service captures 100% of the market share....